We didn’t become experts overnight.

BMI - Connecting the international education industry since 1987​

It was 1987. Things were different back then. There was big hair, dirty dancing, and George Michael gave us all faith. Just over 1 million students were studying overseas and as the appetite for studying abroad blossomed, a fledgling firm called BMI was born. A lot has changed since then, but one thing that hasn’t is our commitment to connecting students and institutions, encouraging them to explore a world beyond their shores and thereby enabling institutions to grow and diversify their enrolments.
​
Today we offer a variety of solutions to provide international education professionals with a multi-touch recruitment strategy which covers both online and offline activities across Africa, Asia, Brazil, Europe, India, Latin America, and the Middle East.
​

Striking a balance between online and on-the-ground connections

Virtual or in-person events? We believe in both.

Recruitment is not a binary choice. Connections are not binary; they are fluid, spontaneous, and everlasting. And it is those connections that we’ve been fostering for over 30 years across five continents.

International students are faced with a sea of choices – not just countries, cities or institutions, but communication channels too. For institutions, this intensifies the need to balance recruitment strategies across multiple regions and marketing methods.
​
As students have increasing choices, so should you. You can count on BMI to offer you a balanced mix of solutions to help you grow and diversify your student enrolments across a variety of platforms and channels, customising activities depending on your recruitment strategy in each market.
​

BMI connects you to international students

• 85+ international student recruitment fairs and online events in 30+ cities around the world.
• Visits and fairs at top high schools in Asia, Brazil, Latin America, UAE and Vietnam.
• Live virtual events targetting Africa, Asia, Brazil, Europe, India, Latin America, and the Middle East through our groundbreaking platform Talk Global Study.
• Targetted advertising on social media, email marketing campaigns, and themed webinars run through our team at BMI Digital.
• Digital marketing campaigns reaching 1.5+ million Brazilian and Latin American students annually via Viva-Mundo.

​

BMI connects you to key stakeholders

• Global and regional scholarship, funding, and training organisations.
  Pre-screened student recruitment agents in Asia, Brazil, Latin America and the Middle East.
  Principals and high school counsellors in Asia, Brazil, Latin America, the Gulf and Vietnam.
  International Office Directors from public and private universities all across the world.

BMI's impact over 30+ years

After one of our events, you’ll return to your desk armed with fresh country insights, verified student data for your recruitment funnel, and memories of meetings with key decision makers from flourishing recruitment markets around the world. These are the connections that count.

• 2+ million students have attended a BMI education fair
• We’ve organised 1200+ fairs on 5 continents
• 2,400+ institutions, organisations and agents from 40+ countries have exhibited with us
• We run 85+ international education events in 30+ cities each year
• We reach 1.5+ million students online every year via Viva-Mundo and BMI Digital's marketing services
• We have 5 offices in 5 different time zones around the globe

​

Don't just take our word for it

Listen to some of our clients explain how BMI has helped them grow and diversify their international student numbers by connecting with partners and stakeholders as well as directly with students and parents.

Proudly supporting: