We didn’t become EXPERTS overnight.
BMI - Connecting the international education industry since 1987
It was 1987. Things were different back then. There was big hair, dirty dancing, and George Michael gave us all faith. Just over 1 million students were studying overseas and as the appetite for studying abroad blossomed, a fledgling firm called BMI was born. A lot has changed since then, but one thing that hasn’t is our commitment to connecting students and institutions, encouraging them to explore a world beyond their shores and thereby enabling institutions to grow and diversify their enrolments.
Today we offer a variety of solutions to provide international education professionals with a multi-touch recruitment strategy which covers both online and offline activities across Africa, Asia, Brazil, Europe, India, Latin America, and the Middle East.
As the leading global organiser of in-person and digital international student recruitment fairs, scholarship forums and international high school counsellor workshops, BMI was proud to join the THE group in September 2022. The acquisition brings together two globally renowned brands in higher education, with a reach of over 15 million prospective international students each year, and significantly expands the range of options universities have to engage with prospective students and partners – both in person and online.
Today we offer a variety of solutions to provide international education professionals with a multi-touch recruitment strategy which covers both online and offline activities across Africa, Asia, Brazil, Europe, India, Latin America, and the Middle East.
As the leading global organiser of in-person and digital international student recruitment fairs, scholarship forums and international high school counsellor workshops, BMI was proud to join the THE group in September 2022. The acquisition brings together two globally renowned brands in higher education, with a reach of over 15 million prospective international students each year, and significantly expands the range of options universities have to engage with prospective students and partners – both in person and online.
Striking a balance between online and on-the-ground connections
Virtual or in-person events? We believe in both.
Recruitment is not a binary choice. Connections are not binary; they are fluid, spontaneous, and everlasting. And it is those connections that we’ve been fostering for over 30 years across five continents.
International students are faced with a sea of choices – not just countries, cities or institutions, but communication channels too. For institutions, this intensifies the need to balance recruitment strategies across multiple regions and marketing methods.
As students have increasing choices, so should you. You can count on BMI to offer you a balanced mix of solutions to help you grow and diversify your student enrolments across a variety of platforms and channels, customising activities depending on your recruitment strategy in each market.
Recruitment is not a binary choice. Connections are not binary; they are fluid, spontaneous, and everlasting. And it is those connections that we’ve been fostering for over 30 years across five continents.
International students are faced with a sea of choices – not just countries, cities or institutions, but communication channels too. For institutions, this intensifies the need to balance recruitment strategies across multiple regions and marketing methods.
As students have increasing choices, so should you. You can count on BMI to offer you a balanced mix of solutions to help you grow and diversify your student enrolments across a variety of platforms and channels, customising activities depending on your recruitment strategy in each market.
Connections that count
In addition to BMI Digital’s marketing services and our Talk Global Study virtual events, you can bolster your brand presence by visiting key markets in person. When it comes to building rapport or strengthening relationships, there is no better way than meeting face-to-face and spending time in a market to reinforce local connections with counsellors, institutions and government partners.
Through over 85 high-quality events held online and locally around the world, BMI connects you with people from across the recruitment spectrum – from the parents and students who are planning their study abroad experience to institutional and senior level government representatives, school principals, counsellors, and agents.
BMI’s extensive network of partners and clients include universities, language schools, post-secondary colleges, pathway providers, international schools, boarding schools, government associations and educational agencies from over 40 countries.
Through over 85 high-quality events held online and locally around the world, BMI connects you with people from across the recruitment spectrum – from the parents and students who are planning their study abroad experience to institutional and senior level government representatives, school principals, counsellors, and agents.
BMI’s extensive network of partners and clients include universities, language schools, post-secondary colleges, pathway providers, international schools, boarding schools, government associations and educational agencies from over 40 countries.
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BMI connects you to international students
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BMI connects you to key stakeholders
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BMI's impact over 35 years
After one of our events, you’ll return to your desk armed with fresh country insights, verified student data for your recruitment funnel, and memories of meetings with key decision makers from flourishing recruitment markets around the world. These are the connections that count.
- 2+ million students have attended a BMI education fair
- We’ve organised 1200+ fairs on 5 continents
- 2,400+ institutions, organisations and agents from 40+ countries have exhibited with us
- We run 85+ international education events in 30+ cities each year
- We reach 1.5+ million students online every year via Viva-Mundo and BMI Digital's marketing services
- We have 5 offices in 5 different time zones around the globe
Don't just take our word for it
Listen to some of our clients explain how BMI has helped them grow and diversify their international student numbers by connecting with partners and stakeholders as well as directly with students and parents.
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